Knak / 2024-2026

AI-Powered Campaign Creation

Made Knak's AI strategy tangible by showing marketers how a campaign brief could become a complete asset, creating customer demand and a roadmap that began shipping with AI Email Generation.

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Value and impact

Vision shown to customers: Adobe Summit 2024
Enterprise demand created: Major Lead Generation
Roadmap became product: Phase 1 Shipped

Overview

This work was part of my partnership with Knak’s CEO to bring the company’s AI vision into the product and support its move into enterprise markets.

I designed an interactive vision prototype for generating complete campaigns from a prompt and a brief. The concept was featured by Knak's CEO and announced at Adobe Summit 2024, making the AI-first product direction tangible for customers, leaders, and the market.

AI/ML
Automation
Knak

Challenge

Campaign creation remained a multi-step, time-intensive process even with Knak's visual builder.

Marketers needed to manually translate campaign briefs into executed emails, writing copy, selecting images, building layouts, and ensuring brand consistency for each asset. The leadership team saw an opportunity to use generative AI to reimagine this entire workflow and needed a compelling vision to rally the organization and the market around.

Approach

I worked directly with the CEO, CTO, and other Knak leaders to shape the vision, then translated it into an interactive Figma prototype.

The workflow showed a user uploading a campaign brief and AI generating a complete campaign, giving the organization something concrete enough to discuss, test, and rally around.

Solution

Designed an interactive prototype demonstrating end-to-end campaign generation from a single prompt and brief document. The prototype visualized how AI would analyze campaign objectives, apply brand guidelines, generate copy and imagery, and produce complete campaign assets ready for review and publishing. Created a video walkthrough of the prototype that was featured on the CEO's LinkedIn profile to build market awareness and excitement.

01 / 05

Review AI-filled campaign details

Adobe Summit 2024 prototype. Review the campaign brief, template, and event details before continuing.

02 / 05

Choose campaign assets

Adobe Summit 2024 prototype. Select recommended and optional emails and landing pages.

03 / 05

Confirm and generate

Adobe Summit 2024 prototype. Review the campaign summary and six planned assets before generating.

04 / 05

Review the complete campaign

Adobe Summit 2024 prototype. See four emails and two landing pages together in the campaign workspace.

05 / 05

Refine individual assets

Adobe Summit 2024 prototype. Open the registration landing page in the builder to continue editing.

Impact

Marketers and prospects could experience the future workflow directly: provide a brief, review a generated campaign, and refine it instead of assembling every asset from scratch.

Its Adobe Summit 2024 debut generated substantial enterprise interest, leads, and contracts by making Knak's AI direction concrete rather than conceptual. For the company, the prototype became a product roadmap: AI Email Generation shipped as the first phase, with broader campaign-generation capabilities following that foundation.

Key learnings

Vision prototypes are powerful tools for aligning leadership, exciting customers, and driving business outcomes before a single line of production code is written.

Designing a vision piece requires a different approach than shipping features. The focus is on communicating possibility and building conviction rather than solving edge cases. The prototype's success validated the AI-first strategy and created a clear roadmap that the team is now executing against.

Next project

Dynamic Content & Personalization

Knak / 2022-2026

Let marketers manage personalized content for many audiences inside one email, reducing duplicate campaign work and increasing usage frequency by 15%.

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