Project Date: 2015 - 2021

Candidate Experience

I designed and developed of a new product offering called InFlight Aura that was a complete candidate experience including a company career site, job search, job application, and onboarding. The experience could be extended into existing systems or we integrated applications and capabiliteis into our application flow.

Start Demo

Some notable customers who purchased the entire InFlight Aura solution are Hyatt Hotels, Cox Enterprises, and Corteva Agriscience. Our solution cut application times in half, increased candidate conversion by 194%, and increased candidate satisfaction to over 80%.

Discovery

I interviewed clients and co-ops and potential job candidates to better understand their goals and frustrations with existing Career sites job application flows. We also implemented Google Analytics into the existing site to determine drop off points, areas where people are stuck and what content they are required to input before, during and after the application is submitted. We encapsulate all of the feedback and requests into project requirements and Jira epics and stories.

Download Persona Template

Problem Definition

Companies are losing too many good candidates based on a bad user experience with their application process. Most people don’t realize that up to 90% of the candidates they drive to their applicant tracking system leave without submitting applications. That means up to 90% of their recruitment marketing spend and efforts are wasted. We discovered that most candidates were frustrated by the complexity of the navigation, frustrated by duplicate entry requirements, and not confident that the submission was accurate and complete.

Design Definition

We use task analysis, journey mapping and task flow diagrams to map out the user path through the design. We try to define what the 'Happy Path' through the flow would be and focus our efforts there. Our goal is to create a guided workflow that is immediately intuitive for new users. I leverage a set of global UX Heuristics and Design Patterns to provide a framework for making good design decisions and evaluating options.

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Prototyping

After mapping out the happy path and we're feeling confident we've got a compelling idea, we switch to prototyping and mocking up functionality to be able to test with representative users. We leverage our out-of-the-box Design System components and just pass in static data to design the workflows and interactions (which we get for free using the design system). We focussed on mobile use cases as a start and then ensured that the tablet and desktop experiences were optimized to bigger screen real estate and a stationary context. We follow a build-measure-learn process by testing early and often with SME's, stakeholders and representative users based on the persona. And at the end of the prototyping phase we've got shell of the front-end code waiting to be wired up by Front-end Developers.

Testing

I use UX Heuristics and Design Principles to evaluate the Design. We do usability testing for both mobile and desktop use cases. We leverage new co-op hires as a fresh set of users to test our apply flows with and determine how effective our solution is. We also test for keyboard and screen reader usability to ensure WCAG 2.1 AA compliance.

View Accessibility Guidelines

Implementation

After we have tested our prototype thoroughly, we proceed to the implementation phase where we wire up the design and build on top of InFlight API. We leverage our component libraries and Design system to quickly implement new workflows and features. I act as a key point of contact during this stage to finish the UI Design and answer questions about implementation details and scope changes. We also test for accessibility and performance metrics with greater scrutinty and use analytics and qualitative feedback from UAT and ongoing usability testing to constantly improve and iterate on the design.

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Business Outcomes

Increased Candidate Conversion

Qualitative testing and analytics both show a huge increase in successful applications with the same number of applicants. Latest data shows that our solution increases candidate conversion by more than 194%

Lower Support costs

Our solution transforms the user experience and visual design resulting in drastic reduction of support calls or technical issues. We reduce the time to apply from 30 minutes down to just under 5 minutes.

Increased Productivity

Our solution reduces the time to apply from 30 minutes down to just under 5 minutes and gives the candidate peace of mind and some of their time back.

Improved Usability

Qualitatitve testing shows a huge improvement in the candidate experience since we create visually compelling experience and streamline the workflows for speed, accuracy and confidence.

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